Laundry Care Products Market 2021-2027 Trends, Research Report, Growth Trends, Opportunities, Forecast to 2027
The Laundry Care Products Market is majorly driven by high daily consumption of these products. Laundry care accounts for 50% of daily used products. Increasing awareness regarding health and hygiene among the consumers is expected to boost growth of the laundry care products market over the forecast period. Laundry is the largest category in the home and personal care segment. For instance, Procter & Gamble has 57 different products under the brand name Tide. These products are also categorized based on size as 'Family Loads', 'Heavy-Duty Loads', and 'Quick Loads'. A wider range of products are now offered by industry players, such as washing machine-oriented detergents, which offer functional benefits such as addition of fragrance, developing new forms of products such as liquid detergents. They also offer pre-wash and post-wash products to further increase their reach and increase sales by targeting various complementary segments.
The increasing awareness regarding health and hygiene among the consumers is the crucial aspect of the rise in the market revenue of Laundry Care Products as well as high daily consumption of these products will foster market growth. The Global Laundry Care Products Market report provides a holistic evaluation of the market. The report offers a comprehensive analysis of key segments, trends, drivers, restraints, competitive landscape, and factors that are playing a substantial role in the market.
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