Increasing Preference For Vegan Food Is Likely To Hinder Growth Of The Global Kefir Market

 

Kefir, is really a fermented milk drink much like a slim yogurt that is made of kefir grains. It is really a thick curd like dairy product that seems like cottage cheese. Some varieties of Kefir will also be created using rice in place of yogurt. Whatever the case, the products are full of probiotics like acidophilus and healthy bacteria.

Kefir may come in several forms and are often found in different cuisines. Kefir milk can be used plain, as a top for cereal salads, smoothies, and other applications. It may also be used as a good substitute for buttermilk or sour cream in baking recipes. Water Kefir could be easily created using water or with only water to get rid of a few of the whey, making a very thick, good quality kefir from fermented water. This is a good option to try if you're a low calorie diet, as kefir will cut the calories you ingest when utilizing it as a milk replacement.

Market Dynamics

Increasing production of milk is likely to propel growth of the global Kefir Market. For example, the USDA National Agricultural Statistics Service (NASS) estimated November 2019 U.S. milk production at 17.440 billion pounds, 0.5 percent greater than November 2018. Moreover, launch of kefir products is also likely to assist in growth of the market. For example, in November 2020, Biotiful Dairy launched new kefir yogurt range in the U.K.

Potential of kefir as a Protective dietary supplementation against viral infection is expected to supply lucrative growth opportunities for players in the global Kefir Market. For example, in November 2020, researchers from Molecular Biology Unit, Department of Zoology, Faculty of Science, Alexandria University, Egypt and Saud University, Riyadh, Saudi Arabia, reported that Kefir and kefir derivatives can suppress viral activity by modulating immune-system responses and/or causing disruption of viral adhesion. Moreover, the analysis highlighted the potential use of kefir (and its byproducts) as an inhibitor of expression of proinflammatory cytokines in COVID-19 patients.

However, increasing preference for vegan food is likely to hinder growth of the global Kefir Market. For example, based on The Vegan Society, the number of people consuming only vegetarian food in the U.K. increased from 276,000 in 2016 to 600,000 in 2019.

Completive Analysis

Major players operating in the global Kefir Market include, Groupe Danone, Lifeway Foods Inc., Nourish Kefir, Fresh Made Inc., Babushka Kefir, Valio Eesti A.S., Litehouse Foods, and Hain Celestial Group.

September 2019: Lifeway Foods, Inc. demonstrated several new offerings and bestselling favorites including New Kefir Minis and Plantiful Kids Line at the Natural Products Expo East 2019 in Baltimore, Maryland.